Brand Identity

This unique and distinguished design expresses a free and friendly image using the graphic motif reminiscent of a napa cabbage leaf.

Color System

The dedicated color is one of the important elements in forming the identity of 'Hansung' alongside the 'Hansung' logo
Also, it is applied to various visual media to convey the image of 'Hansung.
The expression of the dedicated color shall employ spot color printing in principle, where the Pantone Color and RGC Color specified below shall serve as the standard.

Hansung Red
Pantone 1807C

C 10 , M 93 , Y 71 , K 33
R 164 , G 52 , B 58

Hansung Orange
Pantone 166C

C 0 , M 76 , Y 100 , K 0
R 227 , G 82 , B 5

Hansung Lignt Green
Pantone 383C

C 29 , M 1 , Y 100 , K 18
R 168 , G 173 , B 0

Hansung Green
Pantone 370C

C 62 , M 1 , Y 100 , K 25
R 101 , G 141 , B 27